Roots & Rewards: Every Farm Star Grows Something Good
At Gullivers, we believe loyalty should mean more than collecting points.
That’s why we created Roots & Rewards, a loyalty programme that celebrates our customers while helping support the work that takes place across Gullivers every day. The programme is designed to encourage repeat visits, strengthen community connections and reward customers for choosing to shop, dine and spend time with us. At the same time, it supports the wider work of our social enterprise alongside adults with varying support needs.
More Than a Loyalty Scheme
When you visit our Farm Shop, Kitchen or Café, you are already contributing to something much bigger than a transaction.
Every purchase helps create meaningful opportunities for the people we support through vocational learning, skill development, confidence building and real-life work experiences across our farm, kitchen, farm shop, events and wider social enterprise activities.
Roots & Rewards was created to strengthen that connection between our customers and our community. It is our way of saying thank you for choosing Gullivers and for helping us continue to grow opportunities for others.
As we often say:
"Every Farm Star grows something good."
How It Works
For every £5 you spend, you earn one Farm Star.
As your stars grow, so do your rewards:
⭐ 10 Stars – Free Hot Drink
⭐ 15 Stars – Free Café Treat (Cake or Pastry)
⭐ 25 Stars – 5% Off
⭐ 50 Stars – 10% Off
⭐ 75 Stars – £15 Off In Store
⭐ 100 Stars – £25 Gullivers Voucher
The more you visit, the more you earn. Whether you are joining us for coffee and cake, shopping in the Farm Shop, enjoying lunch in the Kitchen or supporting one of our events, every visit helps your stars grow.
Growing a Community
Roots & Rewards is about much more than discounts.
It helps us build a stronger community around Gullivers.
Many of our regular customers have become familiar faces who share our values and believe in what we do. They support local produce, ethical farming, meaningful opportunities for people, and a more connected way of doing business.
The loyalty programme gives us another way to say thank you while encouraging people to continue supporting a social enterprise that puts people before profit.
Looking to the Future
Roots & Rewards is only the beginning.
As Gullivers continues to grow, we are exploring ways to make membership even more engaging through new digital tools, improved customer experiences and additional community benefits.
Our vision is to create a platform that helps customers stay connected with everything happening at Gullivers, from seasonal events and special offers to exciting future developments.
The heart of the programme, however, will always remain the same:
Supporting people, building community and creating opportunities together.
Join Roots & Rewards Today
Signing up is completely free and only takes a moment.
✅ Register in-store at the till
✅ Or sign up online using the link below:
Start collecting Farm Stars today and become part of a growing community that helps make a real difference.
Thank you for supporting Gullivers.
Thank you for supporting the people we support.
And thank you for helping every Farm Star grow something good. 🌱
Already a Roots & Rewards member? We'd love to hear from you. What has been your favourite reward so far, or what future rewards would you like to see? Let us know next time you're in the Farm Shop or Kitchen. 🌿